Clay · Waterfall Enrichment
Owner.com reached 1M+ restaurants with personalised enrichment in under 6 months, fuelling a $100M Series B. Clay waterfall across 50+ providers delivers
3.5× higher match rates vs single-source enrichment.
(Clay, 2024)
Clay · AI Research Agent
Anthropic's GTM team uses Clay AI agents to reference each prospect's exact tech stack in cold emails. Reply rates improved
4× vs templated outreach with account-specific hooks written at scale.
(Clay case study, 2024)
Clay · Signal Triggers
Carta monitors job-change signals via Clay to re-engage champions at new companies within 24 hours. UserGems data: champion tracking plays close at
40% vs 2% for cold outreach, a 20× conversion gap.
(UserGems, 2023)
Clay · Audiences
Rippling used Clay Audiences to centralise signals from 12 sources into a single enriched audience. Outbound sequences improved
4× vs templated outreach with account-specific hooks surfaced per contact.
(Clay case study, 2024)
LinkedIn Sales Navigator
SAP teams trained on LinkedIn social selling generated
7× the pipeline of teams that didn't. Microsoft reports Sales Nav users create
48% more opportunities and are
51% more likely to hit quota.
(LinkedIn, 2023)
First-Party Intent Data
Forrester: companies using first-party engagement data in ABM campaigns see
2.3× higher conversion rates.
Drift found prospects who had downloaded content previously closed
40% faster and at
28% higher ACV.
(Forrester, 2023)
Job Posting Signals
Bombora: accounts hiring for roles that match your product category signal
3× higher purchase intent. Gartner:
65% of B2B purchases are influenced by hiring plans surfaced 6–12 weeks before the formal RFP goes out.
(Bombora, Gartner 2023)
Clearbit Reveal · Visitor Intel
Clearbit customers de-anonymise
20–40% of web traffic on average.
Segment identified enterprise visitors from previously anonymous traffic, attributing
30% of enterprise pipeline to Clearbit-revealed accounts within 90 days.
(Clearbit, 2023)