Owner.com reached 1M+ restaurants with personalised enrichment in under 6 months, fuelling a $100M Series B. Clay waterfall across 50+ providers delivers 3.5× higher match rates vs single-source enrichment. (Clay, 2024)

Anthropic's GTM team uses Clay AI agents to reference each prospect's exact tech stack in cold emails. Reply rates improved 4× vs templated outreach with account-specific hooks written at scale. (Clay case study, 2024)

Carta monitors job-change signals via Clay to re-engage champions at new companies within 24 hours. UserGems data: champion tracking plays close at 40% vs 2% for cold outreach, a 20× conversion gap. (UserGems, 2023)

Rippling used Clay Audiences to centralise signals from 12 sources into a single enriched audience. Outbound sequences improved 4× vs templated outreach with account-specific hooks surfaced per contact. (Clay case study, 2024)

SAP teams trained on LinkedIn social selling generated 7× the pipeline of teams that didn't. Microsoft reports Sales Nav users create 48% more opportunities and are 51% more likely to hit quota. (LinkedIn, 2023)

Forrester: companies using first-party engagement data in ABM campaigns see 2.3× higher conversion rates. Drift found prospects who had downloaded content previously closed 40% faster and at 28% higher ACV. (Forrester, 2023)

Bombora: accounts hiring for roles that match your product category signal 3× higher purchase intent. Gartner: 65% of B2B purchases are influenced by hiring plans surfaced 6–12 weeks before the formal RFP goes out. (Bombora, Gartner 2023)

Clearbit customers de-anonymise 20–40% of web traffic on average. Segment identified enterprise visitors from previously anonymous traffic, attributing 30% of enterprise pipeline to Clearbit-revealed accounts within 90 days. (Clearbit, 2023)