A personalised first-touch. Chip away resistance on any department.

Engage stakeholders publicly. Soften resistance and draw one extra card.

Invite the full buying committee. Reduce resistance across all departments.

A shared contact makes the introduction. Bonus if LinkedIn was played previously.

Plant billboards outside the target HQ. Primes the department. Your next play on this same target hits for +8 extra.

Name the status quo as the enemy. Base -15 resistance. Against deeply sceptical targets (resistance above 60), hits twice as hard.

Align your brand values with buyer identity. Base -12 resistance. Champions and execs respond with an extra -8.

Immersive audio-visual campaign stops the scroll and dominates share of voice. -15 resistance and cuts rival threat by 15.

Reactive PR that hijacks the dominant category conversation. -12 resistance, rival threat down 12, and draw 1 card.

Partner with the sector professional body to access 200k+ named members. -16 resistance, draw 1, rival locked out next round.

Launch an executive podcast. -6 resistance on all departments now and for the next 2 rounds.

Activate at a global moment the whole committee is watching. -10 all departments, rival threat -10.

Own the answer when the committee asks AI who to buy from. -8 all departments, -14 on any already below 60.

Organic creator content, zero paid media. Costs 0 budget the first time played. -14 Resistance.

Custom return-on-investment analysis. Highly effective with Finance.

Technical white-paper on security posture. IT teams respond strongly.

Regulatory compliance documentation. Reduces legal anxiety significantly.

Hyper-targeted 1:1 video message. Cuts through the noise.

Relationship capital. Devastating vs. Executive. Ripples across all.

Third-party validation lands on every executive desk. Broad leadership impact.

Expose the rival's next move. They skip their next action. Draw 1 card.

Peer proof from their own sector. If industry matches, it lands much harder.

Deploy AI-personalised video for every stakeholder. Massive resistance drop. If committee_map was played, ripples through all other depts too.

Publish proprietary research that defines the category narrative. Sets research boost. Your next card this round hits harder.

Sustained exec-voice content builds unassailable authority. Rival cannot touch this dept next round. Requires analyst_report foundation; without it, reduced effect.

Own the 500m radius around the industry event. -20 resistance and the rival cannot touch this department next round.

An event series built around a fictionalised protagonist. 100% satisfaction and unforgettable. Rival cannot touch this dept next 2 rounds.

An interactive AI-powered game that pulls buyers in. 85% conversion rate in the wild. -18 resistance and the target dept cannot be ignored by the rival.

AI-produced creative at 1,920% faster than traditional. -15 resistance and your next card this round costs 1 budget less.

Co-brand with a major media owner to reach audiences your CRM will never touch. -18 exec resistance, rival threat -8, earned press follow.

Invite their leadership into a peer community. -18 exec resistance and the introductions draw you 2 cards.

A web tool where they quantify their own business case. Strong on Finance and IT. They convince themselves.

AI-accelerated build compresses a 6-month rollout into weeks. -8 Resistance, draw 2 cards.

Pull every executive lever at once. Devastating on the Exec, but the noise raises rival threat +15. Exhausts.

Your champion vouches for you. Requires 1 active champion.

A live PoC in their environment. If IT is below 45 resistance, instant champion.

A letter from your executive sponsor. Devastating when you dominate the room.

Running in their stack. IT can't resist it, but they'll scrutinise everything.

Arm your champion with talking points. They pull colleagues with them.

Bring them to your headquarters. Immerses the executive. Convert them and draw 3.

Show your hand early. Finance loves a number, but too soon and it backfires.

Detailed legacy billing migration roadmap. Finance and IT at energy firms can't look away.

FCA-ready compliance framework. Legal and IT at fintech firms demand an airtight audit trail.

Identifies GDPR and HIPAA gaps in their current platform. Healthcare Legal cannot look away.

Live API walkthrough in their own environment. SaaS engineering teams fall in love.

Quantified ROI using their own supplier data. Manufacturing finance teams demand the numbers.

Coordinated account blitz. Instantly converts the target and the next most-engaged department. Rival loses a champion.

Your CEO joins the call. One department is instantly converted regardless of resistance. Draw 2 cards.

Full boardroom assault. Every department takes −30 resistance. Rival threat resets. Rival loses a champion.

Activate a channel partner to run interference. The rival operates at half power next round.

Mobilise your partner network to run co-branded ABM. Reduces rival threat, earns you a bonus card draw, and chips away at the target.

Make them feel it. A once-per-game physical proof experience. Against extreme sceptics, pushes them to the Champion threshold instantly.

Real-time insight tool deployed to the sales field. 64% adoption in weeks. -12 resistance and every future card on this dept gets a permanent +3 bonus.

Reward partners to sell for you. -12 resistance and 2 budget refunded as the channel does the work.

A global hackathon on your platform. -20 IT resistance. If IT drops below 45, Data and Product each take -12.

A once-only expiring price. Finance converts on the spot, but IT smells desperation (+15 their resistance). Exhausts.

Go back for someone the rival took. On a contact they flipped, wins them straight back as your Champion. On anyone else it is a modest -10.

Identify and neutralise a hostile gatekeeper. Removes blocker + reduces resistance.

AI detects active buying behaviour. Reveals exact resistance and reduces it by 15.

Recon, not damage. Names who the rival is coming for this round and how hard they will hit, so you can defend the right person or race them.

Neutralise the rival firm's position. Reduces rival threat by 15 AND deals −20 resistance.

AI-modeled buyer personas predict the rival's next move before they make it. Reveals intel, no resistance change.